Business Cards – 16pt Card Stock

Business cards are traditionally the primary way that business people present their contact information to other business people and potential customers or clients. Even in the digital age business cards are thriving and in countries such as China and Japan the exchange of business cards is almost a ritual.

Keep the following tips in mind:

• Use your logo as the basis. Make it the largest element on the card.
• Keep it simple. Don’t cram too much information on the card.
• Do include the essentials–your name, title, company name, address, phone and fax numbers and e-mail address–and make sure your name and business name are immediately identifiable.
• Make sure the typeface is easily readable.
• Stick to one or two colors.
• Make sure it’s easy to read.

Once you’ve got business cards, make the most of them:

• Always give people more than one card (so they can give it to others).
• Include your card in all your correspondence.
• Carry cards with you at all times, in a card case so they’re clean and neat.